Adrienne Steffen
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Critical Shopping Experiences: Affective Reactions and Behavioural Consequences
Einführung in die Qualitative Marktforschung
Case Studies on Food Experiences in Marketing, Retail, and Events (Woodhead Publishing Series in Consumer Science and Strategic Marketing)
Einführung in die Qualitative Marktforschung: Design – Datengewinnung – Datenauswertung (essentials) (German Edition)
Emotionalisierung im digitalen Marketing: Erfolgreiche Methoden für die Marketingpraxis (German Edition)
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